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Concentrate on this, and you’ll get more readers, more buzz, and more love. I sometimes deliberate over titles for 30–60 minutes before settling on one that works. There’s a reason why so many copywriters use numbers in their headlines. Do an experiment: Go to the grocery store, and scan the magazines in the checkout lane. It doesn’t matter if it’s a fitness magazine or a tabloid; many of them will be using numerals to start off the headline. Too often the headline is the most neglected part of writing an article. There aren’t really any rules (as far as I know) regarding what numbers work best, but people typically only remember three to five points. The same principle applies to blog posts, book chapters, and so on: The title is where your focus should be. What tricks for writing catchy headlines do you use? We built a free tool so you don’t have to worry about that ever again. You should begin and end every article with the question: “ If not, don’t publish until you’ve got a catchy headline. If you need some help concocting catchier headlines, here are a few simple tricks (you can also watch me walk you through this in the free video and accompanies this post). Will you persuade her to do something she’s never done before?
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